Unity started back in the winter of 1995 - 1996 with two friends from high school. Pete Wurster and his friend who had been living in Breck met a guy named Steve Link who previously made Summit Snowboards in Silverthorne back in the late 80's early 90's. Steve taught Pete's friend how to make boards and Pete started buying boards from them when he was in college. When he graduated they got together and decided to start their own brand. They wanted to create a brand that stood for strong high quality and high performance boards build in the USA.
I had the chance to cruise around the Powder Highway in British Columbia, Canada in early March 2012. Testing out the new Whale board in some of the amazing BC pow at Whitewater Resort, Revelstoke, Kootenay Pass and Kicking Horse. I also went to the Tailgate BC event in Revelstoke and got to do some heli-boarding with Eagle Pass Heli.
- Pete Wurster, Unity Snowboards owner and founder.
These guys are looking forward to riding hard this year! Especially on the new tweaked Whale. “By adding another 12mm of rocker rise to the nose, Unity gets much more float out of this year’s Whale, which debuted to strong reviews last season. Additionally it has more torsional flex than last years, which makes it easier to turn and more responsive, our testers found. With camber from the front foot back, the Whale had more hard-snow traction than testers expected of a powder board. But it shined in untracked snow, earning top rankings for turnability in the glades and overall powder performance.”
- Backcountry Magazine 2013 Editors’ Choice Review
This is some footage of testing out the new Whale boards in the Kootenay Mountains of B.C. Canada. Amazing powder, pillows and tree riding!