We sat down with the CEO of Phunkshun Wear, Jacob, to ask a few questions about the business and see what their future plans were.
Soon after the first sales, heavy research began into all aspects of the manufacturing and textiles industries. Google searches and polite phone conversations led us from resellers to wholesalers to producers for the products we would need.
We found suppliers and manufacturers willing to help us gain a better understanding every step of the way. Friends offered to help and we even offered to pay them. Peeling stickers and vinyl heat label transfers, sewing simple neck tubes out of cool tech Lycra. Our first summer ended with us moving out of the house and into a warehouse down the road.
Since those early months we have been focused on developing our brand image and solidifying our product selection. Many questions have been addressed like how to establish fabric sourcing with primary US manufacturers, and we have evolved to a level of operating where we are happy to start doing real business with retailers within and outside of Colorado.
Whats your mission at Phunkshun Wear?
Our mission is to manufacture products that protect people from the elements and enhance their outdoor experiences. We tip our hats to outerwear companies who have produced products that perform in the winter cold so we can enjoy ourselves. We are about the true American Made process and a DIY mentality that we think gives us more ownership over our products than some other brands that outsource much of their labor to china and elsewhere. We make our own face masks.. which seems simple enough for anyone to do, and at the start it was. Through much continued research we have sought out fabrics and components from american partners and made sure that the components also make sense for what our product is. We are capable of producing all of our products in our own Silverthorne location, and we have created a relationship with an outsourced manufacturer in Denver to handle larger preorder requests.