We had the chance to sit down with the VP of Coalatree, Jake "Charlie" Bessey, to talk about the brand.
So who are you guys?
COALATREE Organics is a premium Lifestyle clothing line founded in the spring of 2010 to bring a unique brand to the industry, focused around the “Reap What You Sow” mentality. The founders consist of people who are rooted in the action sports industry and wanted to bring a message and a brand that could directly giveback to this industry.
The COALATREE name comes from references to growing or gardening, nothing is better than having good things that are good for nature. The very top and center point of the plant produces the best produce or goods, which is called the main cola.
It's pronounced KO-AL-A-TREE
How did you guys start?
COALATREE Organics grew through Urban Gardening in Salt Lake City. We at COALATREE wanted to take the idea of Urban Gardening and blow it up into a farm, where we could create a sustainable lifestyle we could then promote to the industry we love through quality organic products. After the idea was born we purchased desolate ranch land on the Colorado River. Over the course of a year, we brought chickens, cattle, lambs, sheep, turkeys, pigs, goats, and plants that restored the biodiversity to the area. Crops that we grow attract bees, worms, praying Manti and many other bugs that help feed the animals along with increasing our sustainability. COALATREE organics produces over 2.5 tons of food a year that is all used for employees and charity.
What are you guys stoked about for the future?
COALATREE’s future is playing with a lot of classic fabrics and textiles like waxed cotton, and selvedge denim. Doing things no one has with them, in the Winter line we have a Organic Japanese selvedge denim button up that has a unique classic look to it, also a waxed cotton using 100% organic cotton and a natural material like wax, as well as a lamb skin varsity jacket keeping it as natural as it possible.
As we grow in the future we plan to always stay true to the principals COALATREE has been founded on such as promoting urban gardening, philanthropy and an eco friendly mindset. With COALATREE’s focus staying on producing a top quality organic based product, and giving through the produce and food from the farm we feel people will always be drawn and support the brand.
It doesn't get much more real than that. It was easy to see that Coalatree is more than just a brand, its a lifestyle, a culture. It's a rarity to find a brand that actually cares about their customers and the environment at the level that Coalatree does and its a direction we hope more brands will follow. Thanks for the time and we can't wait to see what the winter line looks like.
Charlie sent us on our way with these sick organic tees to give to our fans. These tees have a soft yet strong feel right out of the package. They are simple yet warm and they get the job done. He also gave us grow bags as well as a boat load of stickers for our street team to use!
So if you want to win this give away, go to our facebook page and tell us which color you prefer; Black or White, and you will be entered to win all this dope Coalatree swag.
COALATREE X HANNAH TETER'S BIRTHDAY from COALATREE Organics on Vimeo.
FRIDAY THE TEAM TRAVELED UP VALLEY TO ASPEN FOR THE WINTER X GAMES AND HANNAH TETER’S BIRTHDAY PARTY AT THE SKY HOTEL. HANNAH IS THE MOST DECORATED FEMALE SNOWBOARDER IN THE GAME, SO WHEN WE HAD THE OPPORTUNITY TO SUPPORT HER BIRTHDAY WE JUMPED AT IT. COALATREE TEAM RIDERS MATT GUERRERO AND BRYCE HUDSON CAME ALONG TO PARTY AND HELP US SPREAD OUR ORGANIC MESSAGE. I GOT HELD UP FILMING THE EVENT SO TODAYS BLOG POST IS A COLLECTION OF PHOTOS SHOT BY BOTH MATT AND BRYCE DURING THEIR PARTY HAZE. THE PARTY WAS EPIC WITH EVERY PRO FROM WINTER X IN THE HOUSE AND FLOSSTRADAMUS HOLDING IT DOWN ON THE ONES AND TWOS. BIG THANKS TO CLEARASIL AND BMF MEDIA FOR HAVING THE TEAM OUT AND FOR LETTING US BE INVOLVED WITH SUCH A SICK EVENT.